Honda takes real-time support to Vine
Honda has launched a campaign to respond to tweets from customers with Vine.
The hashtag #wantnewcar was use, and the short videos encouraged users to swap old cars for new Hondas.
The campaign takes customer service to social media, a venue for addressing customers, seen with caution by most dealerships and car brands.
Other companies who have begun to utilise Vine marketing include Marc Jacobs and Urban Outfitters.
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