Digital shake up in automotive industry

Social media and customer engagement are likely to replace data surveys and focus groups for product and campaign design in the automotive industry, a new study has found. According to the study, strategies which engage customers in dialogue can increase the efficiency of product design.


The new study also indicated that automotive companies that implement digital technology as a tool to connect with customers, dealers, employees and suppliers are likely to have a competitive advantage in the future.


Companies gain a clear competitive advantage when they use data gathered through in-vehicle telematics and social media to strengthen the relationship with customers, the study has found.


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