Carmakers failing to use social media as marketing tool

Compared to other mainstream brands, carmakers are failing to use social media as a marketing tool. The reason, according to Nissan is “a fear of moving beyond the traditional”, reported Automotive Management Online.

Brands such as Adidas, Nike and Starbucks, dominate social media marketing, and automotive brands are missing out on a up-and-coming share of the market which is young and very familiar with the latest trends.

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